Vision: A questionnaire deliberately prepared and designed to lead people to certain answers that raise people's self-worth and awareness. The quiz questions are often used in cognitive behavioral studies which combat body dysmorphia.
 
Product: Digital touch-screen to be placed in lounges of malls, where body insecurities arise. Additional mobile and web presence for the campaign.

Target: Young adults, teens, and pre-teens exposed to social media's negative effects on disrupted body perception.

Theme: Flawed, imperfect, unique, fun, modern, attractive, fresh, natural